A novel pricing strategy for mobile broadband carriers using two-stage Stackelberg model. - Guofang Nan; Shunyao Wang; Zhiyong Li 012; Runliang Dou (Knowl. Based Syst., 2018)

Small-Scale Renewable Energy Source Trading: A Contract Theory Approach. - Zhiyong Li 012; Lin Chen; Guofang Nan (IEEE Trans. Ind. Informatics, 2018)

Agency or resale: Effects of a platform-performance investment for frenemy platforms. - Zhiyong Li 012; Yi-Chun (Chad) Ho; Guofang Nan; Minqiang Li (Decis. Support Syst., 2019)

An Economic Analysis of Platform Protection in the Presence of Content Substitutability. - Guofang Nan; Lina Yao; Yi-Chun (Chad) Ho; Zhiyong Li 012; Minqiang Li (J. Manag. Inf. Syst., 2019)

Advertising or Freemium: The Impacts of Social Effects and Service Quality on Competing Platforms. - Zhiyong Li 012; Guofang Nan; Minqiang Li (IEEE Trans. Engineering Management, 2020)

Optimal Revenue Model of a Social Networking Service: Ad-Sponsored, Subscription-Based, or Hybrid? - Zhiyong Li 012; Donghan Wang; Guofang Nan; Minqiang Li (IEEE Trans. Engineering Management, 2024)

Advertising or Freemium: The Revenue Model Decisions for Competing Artificial Intelligence-Based Platforms. - Siyuan Wang; Lin Wang; Zhiyong Li 012; Donghan Wang (WHICEB (1), 2025)