Experimental Study on Predictive Modeling in the Gamification Marketing Application. - Zhou-Yi Lim; Lee-Yeng Ong; Meng Chew Leow (IEA/AIE (2), 2021)

A Review on Clustering Techniques: Creating Better User Experience for Online Roadshow. - Zhou-Yi Lim; Lee-Yeng Ong; Meng Chew Leow (Future Internet, 2021)

Cluster-N-Engage: A New Framework for Measuring User Engagement of Website With User Navigational Behavior. - Zhou-Yi Lim; Lee-Yeng Ong; Meng Chew Leow (IEEE Access, 2023)