How Mind Perception Shapes Influencer-Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations. - Yan Duan; Zicheng Hao; Fuqun Liang; Mingxuan Fan; Wei Zhang; Chenjing Wu; Xianyou He (J. Theor. Appl. Electron. Commer. Res., 2025)