"Liking" and being "liked": How are personality traits and demographics associated with giving and receiving "likes" on Facebook? - Cheng Hong 002; Zifei Fay Chen; Cong Li (Comput. Hum. Behav., 2017)

The joint effect of association-based corporate posting strategy and eWOM comment valence on social media. - Zifei Fay Chen; Cheng Hong 002; Cong Li (Internet Res., 2017)

Encountering misinformation online: antecedents of trust and distrust and their impact on the intensity of Facebook use. - Yang Cheng; Zifei Fay Chen (Online Inf. Rev., 2021)

The diffusion process of product-harm misinformation on social media: evidence from consumers and insights from communication professionals. - Zifei Fay Chen; Yang Cheng (Internet Res., 2023)

Effective social media communication for startups in China: Antecedents and outcomes of organization-public dialogic communication. - Zifei Fay Chen; Yi Grace Ji; Rita Linjuan Men (New Media Soc., 2023)