An eye-tracking study of website complexity from cognitive load perspective. - Qiuzhen Wang; Sa Yang; Manlu Liu; Zike Cao; Qingguo Ma (Decis. Support Syst., 2014)

An Economic Analysis of Peer Disclosure in Online Social Communities. - Zike Cao; Kai Lung Hui; Hong Xu (Inf. Syst. Res., 2018)

When Discounts Hurt Sales: The Case of Daily-Deal Markets. - Zike Cao; Kai Lung Hui; Hong Xu (Inf. Syst. Res., 2018)

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform. - Zike Cao; Junhong Chu; Kai Lung Hui; Hong Xu (J. Manag. Inf. Syst., 2021)

Complementary or Substitutive? Free-Format Content Production and Knowledge Contribution in Online Knowledge-Sharing Communities. - Yingpeng Zhu; Zike Cao; Gen Li; Yi Yang (ICIS, 2022)

Managing digital piracy under consumer valuation uncertainty: The roles of product demonstrations and antipiracy measures. - Zelong Yi; Zike Cao; Ki Ling Cheung (Inf. Manag., 2022)

Professional Capital Generation Process and Value-added Path of Rural Teachers Based on the DIKWP Model. - Lifang Liu; Xiaojie Wei; Zike Cao; Xinya You; Yucong Duan; Ruolin Liu; Xufeng Liu (HPCC/DSS/SmartCity/DependSys, 2023)

Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community. - Zike Cao; Yingpeng Zhu; Gen Li; Liangfei Qiu (Inf. Syst. Res., 2024)

Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing. - Zike Cao; Rodrigo Belo (MIS Q., 2024)

Momentum effects in crowdsourcing contest platforms. - Tengjian Zou; Zike Cao (Inf. Manag., 2025)