Popularity Prediction for Single Tweet Based on Heterogeneous Bass Model. - Xiaofeng Gao 001; Zuowu Zheng; Quanquan Chu; Shaojie Tang 001; Guihai Chen; Qianni Deng (IEEE Trans. Knowl. Data Eng., 2021)

AutoAttention: Automatic Field Pair Selection for Attention in User Behavior Modeling. - Zuowu Zheng; Xiaofeng Gao 001; Junwei Pan; Qi Luo; Guihai Chen; Dapeng Liu; Jie Jiang 015 (ICDM, 2022)

HIEN: Hierarchical Intention Embedding Network for Click-Through Rate Prediction. - Zuowu Zheng; Changwang Zhang; Xiaofeng Gao 001; Guihai Chen (SIGIR, 2022)

Predicting Hot Events in the Early Period through Bayesian Model for Social Networks. - Zuowu Zheng; Xiaofeng Gao 001; Xiao Ma 006; Guihai Chen (IEEE Trans. Knowl. Data Eng., 2022)

ExpoEv: Enhancing Social Recommendation Service with Social Exposure and Feature Evolution. - Li Ma 012; Zuowu Zheng; Xiuqi Huang; Zhaoxiang Zhang 006; Xiaofeng Gao 001; Jianxiong Guo; Guihai Chen (ICWS, 2023)

RBNets: A Reinforcement Learning Approach for Learning Bayesian Network Structure. - Zuowu Zheng; Chao Wang; Xiaofeng Gao 001; Guihai Chen (ECML/PKDD (3), 2023)

EGA-V2: An End-to-end Generative Framework for Industrial Advertising. - Zuowu Zheng; Ze Wang; Fan Yang; Jiangke Fan; Teng Zhang; Yongkang Wang; Xingxing Wang (CoRR, 2025)

EGA-V1: Unifying Online Advertising with End-to-End Learning. - Junyan Qiu; Ze Wang; Fan Zhang; Zuowu Zheng; Jile Zhu; Jiangke Fan; Teng Zhang; Haitao Wang; Yongkang Wang; Xingxing Wang (CoRR, 2025)

NGA: Non-autoregressive Generative Auction with Global Externalities for Advertising Systems. - Zuowu Zheng; Ze Wang; Fan Yang; Wenqing Ye; Weihua Huang; Wenqiang He; Teng Zhang; Xingxing Wang (CoRR, 2025)