Hyunkoo Heo

According to our database, Hyunkoo Heo authored at least 1 paper in 2025.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2025

Consumer Information-Seeking and Cross-Media Campaigns: An Interactive Marketing Perspective on Multi-Platform Strategies and Attitudes Toward Innovative Products.

Hyunkoo Heo, Sinae Lee

J. Theor. Appl. Electron. Commer. Res., 2025