Iguácel Melero

According to our database, Iguácel Melero authored at least 2 papers between 2017 and 2019.

Collaborative distances:

• Dijkstra number of nine.
• Erdős number of eight.

2019

What drives consumers' active participation in the online channel? Customer equity, experience quality, and relationship proneness.

Jesús Cambra-Fierro, Lily Xuehui Gao, Iguácel Melero, F. Javier Sese

Electron. Commer. Res. Appl., 2019

2017

Online customer-initiated contacts and the development of profitable relationships.

Jesús Cambra-Fierro, Iguácel Melero, F. Javier Sese

Electron. Commer. Res. Appl., 2017