Martha García Samper

According to our database, Martha García Samper authored at least 5 papers between 2022 and 2024.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2024

Bibliometric behavior of big data and digital marketing as real-time multimedia.

Reynier Israel Ramírez Molina, Mauricio Junior Santamaria Ruiz, Lady Carolina Monsalve Castro, Nelson David Lay Raby, Sebastian Hinojoza-Montañez, Martha García Samper

Proceedings of the 19th International Conference on Future Networks and Communications / 21st International Conference on Mobile Systems and Pervasive Computing / 14th International Conference on Sustainable Energy Information Technology (FNC/MobiSPC/SEIT 2024), 2024

Application of multivariate statistical methods for decision-making in industrial spare parts inventories case of the automotive sector in Colombia.

Carlos Carmona Campo, Jesus Cabeza Marchena, Jaiver Rodríguez-Herás, Martha García Samper, Viviana Manrique Matinez, Carlos Fabregas Rodado

Proceedings of the 19th International Conference on Future Networks and Communications / 21st International Conference on Mobile Systems and Pervasive Computing / 14th International Conference on Sustainable Energy Information Technology (FNC/MobiSPC/SEIT 2024), 2024

2023

Analysis of Strategic Marketing in Small and Medium-sized Enterprises: Case of the Bakery Industry in Colombia.

Harold Bernardo Sukier, Martha García Samper, Reynier Israel Ramírez Molina, Michael Sandoval Karam, Diego Baez Palencia, Nathan Polo Ibanez, Mauricio Junior Santamaria Ruiz

Proceedings of the 14th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2023) / The 13th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH 2023), 2023

2022

Digital transformation of business models: influence of operation and trade variables.

Martha García Samper, Harold Bernardo Sukier, Diego Baez Palencia, Reynier Israel Ramírez Molina, Katherin Barranco Alfaro, Yurleidis Salamanca Sánchez, Andrea Carolina Franco Sarmiento

Proceedings of the 17th International Conference on Future Networks and Communications / 19th International Conference on Mobile Systems and Pervasive Computing / 12th International Conference on Sustainable Energy Information Technology (FNC/MobiSPC/SEIT 2022), 2022

Industry 4.0 for sustainable supply chain management: Drivers and barriers.

Martha García Samper, Dilson Goethe Florez, Jenny Romero Borré, Javier Ramírez

Proceedings of the 17th International Conference on Future Networks and Communications / 19th International Conference on Mobile Systems and Pervasive Computing / 12th International Conference on Sustainable Energy Information Technology (FNC/MobiSPC/SEIT 2022), 2022