Mauricio Junior Santamaria Ruiz

According to our database, Mauricio Junior Santamaria Ruiz authored at least 8 papers between 2022 and 2025.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2025

Customer segmentation analysis with big data in health services companies in Colombia: case study.

Mauricio Junior Santamaria Ruiz, Martha Alexandra García Samper, Melina Pardo Forero, Paul Camero Lara, Camilo Barragán Morales, Daniel Sierra Carpio

Proceedings of the 16th International Conference on Ambient Systems, 2025

Bibliometric behavior of artificial intelligence and digital marketing sustainability.

Mauricio Junior Santamaria Ruiz, Carlos Emanuel Jiménez Calderón, Andrés Ricardo Osorio Venecia, Anuar Alvarez Santodomingo, Melina Pardo Forero

Proceedings of the 16th International Conference on Ambient Systems, 2025

2024

Bibliometric behavior of big data and digital marketing as real-time multimedia.

Reynier Israel Ramírez Molina, Mauricio Junior Santamaria Ruiz, Lady Carolina Monsalve Castro, Nelson David Lay Raby, Sebastian Hinojoza-Montañez, Martha García Samper

Proceedings of the 19th International Conference on Future Networks and Communications / 21st International Conference on Mobile Systems and Pervasive Computing / 14th International Conference on Sustainable Energy Information Technology (FNC/MobiSPC/SEIT 2024), 2024

Business strategies in agricultural units to incorporate value chains in new national and international markets: a case study of Colombia.

Reynier Israel Ramírez Molina, Luis Alfonso Vergara Ramos, Leslie Rodríguez Romero, Nelson David Lay Raby, Pedro Severino-González, José Vicente Villalobos Antúnez, Mauricio Junior Santamaria Ruiz

Proceedings of the 15th International Conference on Ambient Systems, 2024

2023

Analysis of Strategic Marketing in Small and Medium-sized Enterprises: Case of the Bakery Industry in Colombia.

Harold Bernardo Sukier, Martha García Samper, Reynier Israel Ramírez Molina, Michael Sandoval Karam, Diego Baez Palencia, Nathan Polo Ibanez, Mauricio Junior Santamaria Ruiz

Proceedings of the 14th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2023) / The 13th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH 2023), 2023

Innovation systems in industry 5.0: theoretical and methodological bases.

Reynier Israel Ramírez Molina, Mauricio Junior Santamaria Ruiz, Ramineth Joselin Ramírez Molina, Nelson David Lay Raby, Pedro Severino-González

Proceedings of the 14th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2023) / The 13th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH 2023), 2023

2022

Types of competencies of human talent supported by ICT: definitions, elements, and contributions.

Mauricio Junior Santamaria Ruiz, Reynier Israel Ramírez Molina, Ricardo Romario Antequera Amaris, Nelson David Lay Raby

Proceedings of the 13th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2022) / The 12th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2022), 2022

Generic and technical skills of human talent supported by ICT: systematization, scope, and reflections.

Ricardo Romario Antequera Amaris, Reynier Israel Ramírez Molina, Mauricio Junior Santamaria Ruiz, Nelson David Lay Raby

Proceedings of the 13th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2022) / The 12th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2022), 2022