Meltem Kiygi-Calli
Orcid: 0000-0002-2979-9309
According to our database1,
Meltem Kiygi-Calli
authored at least 3 papers
between 2009 and 2025.
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Bibliography
2025
A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity.
Bus. Process. Manag. J., 2025
2023
Babbling through social media: A cross-country study mapping out social networks using eWOM intentions.
Electron. Mark., December, 2023
2009