Yanxiao Zhu

According to our database, Yanxiao Zhu authored at least 1 paper in 2025.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2025

Can time pressure promote consumers' impulse buying in live streaming E-commerce? Moderating effect of product type and consumer regulatory focus.

Dong Kong, Shujing Zhan, Yanxiao Zhu

Electron. Commer. Res., August, 2025