Yen-Ting Helena Chiu

According to our database, Yen-Ting Helena Chiu authored at least 2 papers between 2009 and 2010.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2010

An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management.

Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang

Proceedings of the Marketing Intelligent Systems Using Soft Computing, 2010

2009

Technology Readiness in the Quality-value-loyalty Chain.

Wan-I Lee, Yen-Ting Helena Chiu, Min-Huei Chiang, Chun-Chen Chiu

Int. J. Electron. Bus. Manag., 2009