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Yiyuan Wang

Orcid: 0009-0005-1662-2554

Affiliations:
  • Taylor's University, School of Media and Communication, Malaysia


According to our database1, Yiyuan Wang authored at least 2 papers in 2024.

Collaborative distances:
  • no known Dijkstra number2.
  • no known Erdős number3.

Timeline

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Bibliography

2024
An Investigation of Influencer Marketing Factors and Moderating Effect of Gender on Purchase Intention in the Context of Live Streaming Marketing.
[BibTeX]
[DOI]
Yiyuan Wang
,
Hamisah Hasan
,
Nur Haniz Mohd Nor
Proceedings of the 2024 International Conference on Cloud Computing and Big Data, 2024

Trust as a Mediator in Live Streaming Marketing: An Investigation of its Influence on Purchase Intention in the Context of Influencer Marketing Factors.
[BibTeX]
[DOI]
Yiyuan Wang
,
Hamisah Hasan
,
Nur Haniz Mohd Nor
Proceedings of the 2024 International Conference on Cloud Computing and Big Data, 2024


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