Yongbing Jiao

According to our database, Yongbing Jiao authored at least 6 papers between 2011 and 2025.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2025

How Streamers Enhance Consumer Engagement and Brand Equity in Live Commerce.

Yongbing Jiao, Emine Sarigöllü, Liguo Lou, Myung-Soo Jo

J. Glob. Inf. Manag., 2025

2023

How Streamers Foster Consumer Stickiness in Live Streaming Sales.

Yongbing Jiao, Emine Sarigöllü, Liguo Lou, Baotao Huang

J. Theor. Appl. Electron. Commer. Res., 2023

2017

Social value and content value in social media: Two paths to psychological well-being.

Yongbing Jiao, Myung-Soo Jo, Emine Sarigöllü

J. Organ. Comput. Electron. Commer., 2017

2012

An Intelligent Trade Matching System for B2B Marketplace.

Jian Yang, Yongbing Jiao, Jianyuan Yan, Hailing Guo

Proceedings of the 11th Wuhan International Conference on E-Business, 2012

An Empirical Study of Customer Loyalty to Internet Banking in China.

Yongbing Jiao, Jian Yang, Zhanfeng Zhu

Proceedings of the Ninth IEEE International Conference on e-Business Engineering, 2012

2011

A Binary Logit Estimation of Controllable Factors Affecting Adoption of RFID by Agro-food Firms.

Jian Yang, Yongbing Jiao, Chunxia Zhang

Proceedings of the IEEE 8th International Conference on e-Business Engineering, 2011