Yunzhu Yu

According to our database, Yunzhu Yu authored at least 2 papers between 2020 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2025

Virtual Idols' influence on Consumer's brand attitude and purchase intention: A perspective of para-social interaction.

Yunzhu Yu, Achaya Bannasilp, Simon C. M. Kwong

Electron. Commer. Res. Appl., 2025

2020

Hierarchical Time-frequency Synchronization Mechanism for Time Sensitive Networking.

Yunzhu Yu, Kaijie Wu, Qimin Xu, Xiang Chen, Cailian Chen

Proceedings of the 18th IEEE International Conference on Industrial Informatics, 2020