Andrea Landherr

Affiliations:
  • University of Augsburg, Germany


According to our database1, Andrea Landherr authored at least 13 papers between 2009 and 2018.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of five.

Timeline

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Bibliography

2018
Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites.
Decis. Support Syst., 2018

2013
Social Shopping Communities als Geschäftsmodell für Social Shopping.
HMD Prax. Wirtsch., 2013

The optimal level of CRM IT investments - An economic model and its application at a financial services provider.
Electron. Mark., 2013

Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers' Purchase Decisions.
Proceedings of the International Conference on Information Systems, 2013

2012
Valuation of online social networks taking into account users' interconnectedness.
Inf. Syst. E Bus. Manag., 2012

Ökonomische Potenziale einer Online-Kundenwertanalysezur gezielten Kundenansprache im Internet.
Proceedings of the Multikonferenz Wirtschaftsinformatik 2012: Tagungsband der MKWI 2012, Braunschweig, Germany, February 29, 2012

Stimulating User Activity on Company Fan Pages in Online Social Networks.
Proceedings of the 20th European Conference on Information Systems, 2012

2011
Soziale Netzwerke im Web - Chancen und Risiken im CRM von Unternehmen.
Wirtschaftsinformatik Manag., 2011

Special Interest Networks - eine Fallstudie am Beispiel von Netzathleten.de.
HMD Prax. Wirtsch., 2011

2010
Eine kritische Analyse von Vernetzungsmaßen in sozialen Netzwerken.
Wirtschaftsinf., 2010

A Critical Review of Centrality Measures in Social Networks.
Bus. Inf. Syst. Eng., 2010

2009
Ökonomische Planung kundenorientierter IT-Investitionen - Ein modellbasierter Ansatz und seine Anwendung bei einem Finanzdienstleister.
Proceedings of the Business Services: Konzepte, 2009

Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation.
Proceedings of the Value Creation in E-Business Management. 15th Americas Conference on Information Systems, 2009


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