Anshu Rani

According to our database, Anshu Rani authored at least 3 papers between 2020 and 2022.

Collaborative distances:

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2022

Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers.

Anshu Rani, Arijit Roy, Maria Boaler, Itam Urmila Jagadeeswari

Int. J. Online Mark., 2022

An Empirical Analysis of Receiver's Psychological Characteristics in eWOM Engagement.

Anshu Rani, Shivaprasad H. N

Int. J. Cyber Behav. Psychol. Learn., 2022

2020

Building Web-Analytics system to Measure Perceived Source Credibility in Electronic Word of Mouth Communication.

Shivaprasad H. N, Anshu Rani

Int. J. Inf. Syst. Soc. Chang., 2020