Arulanantha Prabu Ponnachiyur Maruthasalam

Orcid: 0000-0002-1688-8687

According to our database¹, Arulanantha Prabu Ponnachiyur Maruthasalam authored at least 1 paper in 2026.

Collaborative distances:

Timeline

Book In proceedings Article PhD thesis Dataset Other

2026

When to fly solo? Manufacturer's direct-to-consumer channel strategy in the face of store brand competition.

[DOI]

Electron. Commer. Res., April, 2026