Ashok Ranchhod

According to our database1, Ashok Ranchhod authored at least 25 papers between 1999 and 2019.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.



In proceedings 
PhD thesis 




Analysing cross-cultural design in advergames: a comparison between the UK and Brazil.
EAI Endorsed Trans. Serious Games, 2019

The Application of Anthropomorphic Gamification within Transitional Healthcare: A conceptual framework.
EAI Endorsed Trans. Serious Games, 2018

Support dementia carers in game.
EAI Endorsed Trans. Serious Games, 2018

Can visual familiarity influence attitudes towards brands? An exploratory study of advergame design and cross-cultural consumer behaviour.
Entertain. Comput., 2018

Game for Supporting Dementia Carers.
Proceedings of the IEEE Games, Entertainment, Media Conference, 2018

Exploring avatar roles for motivational effects in gameful environments.
EAI Endorsed Trans. Creative Technol., 2017

The Right to Remember: Implementing a Rudimentary Emotive-Effect Layer for Frustration on AI Agent Gameplay Strategy.
Comput., 2017

Immersion and Narrative Design in Educational Games Across Cultures.
Proceedings of the Serious Games and Edutainment Applications, Volume II, 2017

Cultural persuasive affordances in advergaming design across cultures: a conceptual model.
Proceedings of the 19th International Academic Mindtrek Conference, 2015

The Wheel of Sukr: A Framework for Gamifying Diabetes Self-Management in Saudi Arabia.
Proceedings of the 6th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2015)/ The 5th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2015)/ Affiliated Workshops, 2015

Evaluating the educational effectiveness of simulation games: A value generation model.
Inf. Sci., 2014

The shopping experience of older supermarket consumers.
J. Enterp. Inf. Manag., 2013

A Methodology for Analyzing the Educational Validity of Business Simulation using Value Generation Models.
Proceedings of the 20th European Conference on Information Systems, 2012

SMS-marketing: a study of consumer saturation using an extended TAM approach.
Int. J. Electron. Bus., 2008

Evaluating Web Services: Towards a framework for emergent.
Eur. J. Oper. Res., 2006

The challenge of cyber-marketing planning and implementation.
Int. J. Inf. Technol. Manag., 2004

The changing nature of cyber-marketing strategies.
Bus. Process. Manag. J., 2004

Marketing Strategies through Customer Attention: beyond technology-enabled customer relationship management.
Proceedings of the 10th Americas Conference on Information Systems, 2004

Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems.
Inf. Technol. Manag., 2003

Evaluating IT in the Independent Financial Services Sector in the UK Taking Into Consideration Marketing Orientation and Strategic Typology.
Proceedings of the 9th Americas Conference on Information Systems, 2003

Towards an e-commerce business strategy.
Int. J. Serv. Technol. Manag., 2002

Factors Influencing Marketing Effectiveness on the Web.
Inf. Resour. Manag. J., 2001

Marketing the IT function: furthering in-house knowledge elicitation.
Proceedings of the Challenges of Information Technology Management in the 21st Century, 2000

IS education in the new millennium: determining the 'right' curriculum.
Proceedings of the Challenges of Information Technology Management in the 21st Century, 2000

Internet-enabled distribution strategies.
J. Inf. Technol., 1999