Ashok Ranchhod

According to our database, Ashok Ranchhod authored at least 25 papers between 1999 and 2019.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2019

Analysing cross-cultural design in advergames: a comparison between the UK and Brazil.

Vanissa Wanick, Rima Dunn, Ashok Ranchhod, Gary B. Wills

EAI Endorsed Trans. Serious Games, 2019

2018

The Application of Anthropomorphic Gamification within Transitional Healthcare: A conceptual framework.

Nooralisa Mohd Tuah, Gary B. Wills, Ashok Ranchhod

EAI Endorsed Trans. Serious Games, 2018

Support dementia carers in game.

Noreena Yi-Chin Liu, Gary B. Wills, Ashok Ranchhod

EAI Endorsed Trans. Serious Games, 2018

Can visual familiarity influence attitudes towards brands? An exploratory study of advergame design and cross-cultural consumer behaviour.

Vanissa Wanick, James Stallwood, Ashok Ranchhod, Gary B. Wills

Entertain. Comput., 2018

Game for Supporting Dementia Carers.

Noreena Yi-Chin Liu, Gary B. Wills, Ashok Ranchhod

Proceedings of the IEEE Games, Entertainment, Media Conference, 2018

2017

Exploring avatar roles for motivational effects in gameful environments.

Nooralisa Mohd Tuah, Vanissa Wanick, Ashok Ranchhod, Gary B. Wills

EAI Endorsed Trans. Creative Technol., 2017

The Right to Remember: Implementing a Rudimentary Emotive-Effect Layer for Frustration on AI Agent Gameplay Strategy.

James Stallwood, Ashok Ranchhod

Comput., 2017

Immersion and Narrative Design in Educational Games Across Cultures.

James Baker, Vanissa Wanick, Mashael Asiri, Gary B. Wills, Ashok Ranchhod

Proceedings of the Serious Games and Edutainment Applications, Volume II, 2017

2015

Cultural persuasive affordances in advergaming design across cultures: a conceptual model.

Vanissa Wanick, Ashok Ranchhod, Gary B. Wills

Proceedings of the 19th International Academic Mindtrek Conference, 2015

The Wheel of Sukr: A Framework for Gamifying Diabetes Self-Management in Saudi Arabia.

Alaa AlMarshedi, Gary B. Wills, Ashok Ranchhod

Proceedings of the 6th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2015)/ The 5th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2015)/ Affiliated Workshops, 2015

2014

Evaluating the educational effectiveness of simulation games: A value generation model.

Ashok Ranchhod, Calin Gurau, Euripidis N. Loukis, Rohit H. Trivedi

Inf. Sci., 2014

2013

The shopping experience of older supermarket consumers.

Yuanyuan Yin, Eujin Pei, Ashok Ranchhod

J. Enterp. Inf. Manag., 2013

2012

A Methodology for Analyzing the Educational Validity of Business Simulation using Value Generation Models.

Ashok Ranchhod, Euripidis N. Loukis

Proceedings of the 20th European Conference on Information Systems, 2012

2008

SMS-marketing: a study of consumer saturation using an extended TAM approach.

Claire Gauzente, Ashok Ranchhod, Calin Gurau

Int. J. Electron. Bus., 2008

2006

Evaluating Web Services: Towards a framework for emergent.

Ray Hackney, Huinan Xu, Ashok Ranchhod

Eur. J. Oper. Res., 2006

2004

The challenge of cyber-marketing planning and implementation.

Ashok Ranchhod, Calin Gurau, Ray Hackney

Int. J. Inf. Technol. Manag., 2004

The changing nature of cyber-marketing strategies.

Ashok Ranchhod

Bus. Process. Manag. J., 2004

Marketing Strategies through Customer Attention: beyond technology-enabled customer relationship management.

Raymond A. Hackney, Ashok Ranchhod, Marilyn Hackney

Proceedings of the 10th Americas Conference on Information Systems, 2004

2003

Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems.

Calin Gurau, Ashok Ranchhod, Ray Hackney

Inf. Technol. Manag., 2003

Evaluating IT in the Independent Financial Services Sector in the UK Taking Into Consideration Marketing Orientation and Strategic Typology.

Ashok Ranchhod, Raymond A. Hackney, Tamer Awad

Proceedings of the 9th Americas Conference on Information Systems, 2003

2002

Towards an e-commerce business strategy.

Ray Hackney, Gareth Griffiths, Ashok Ranchhod

Int. J. Serv. Technol. Manag., 2002

2001

Factors Influencing Marketing Effectiveness on the Web.

Ashok Ranchhod, Fan Zhou, Julie Tinson

Inf. Resour. Manag. J., 2001

2000

Marketing the IT function: furthering in-house knowledge elicitation.

Ashok Ranchhod, Ray Hackney

Proceedings of the Challenges of Information Technology Management in the 21st Century, 2000

IS education in the new millennium: determining the 'right' curriculum.

Sanjeev Phukan, Ashok Ranchhod, T. Vasudavan

Proceedings of the Challenges of Information Technology Management in the 21st Century, 2000

1999

Internet-enabled distribution strategies.

Ashok Ranchhod, Calin Gurau

J. Inf. Technol., 1999