Ba Phong Nguyen

According to our database, Ba Phong Nguyen authored at least 1 paper in 2026.

Collaborative distances:

• Dijkstra number of seven.
• Erdős number of seven.

2026

How and When Do Virtual Influencers Work? A Meta-Analysis of Mechanisms and Moderators in Digital Commerce.

Ba Phong Nguyen, Weishen Wu

J. Theor. Appl. Electron. Commer. Res., 2026