Bettina Beurer-Zuellig

According to our database, Bettina Beurer-Zuellig authored at least 6 papers between 2008 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of six.

2023

Introduction to the Minitrack on Firm-Generated, User-Generated and Machine Generated Content in the Digital Economy: Analytics, Prediction, Recommendation, and Impact.

Michael Klaas, Bettina Beurer-Zuellig

Proceedings of the 56th Hawaii International Conference on System Sciences, 2023

2022

Let me Entertain You - the Influence of Augmented Reality on Purchasing Intention in E-Commerce.

Bettina Beurer-Zuellig, Michael Klaas

Proceedings of the 55th Hawaii International Conference on System Sciences, 2022

2020

Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact.

Michael Klaas, Bettina Beurer-Zuellig

Proceedings of the 53rd Hawaii International Conference on System Sciences, 2020

The Social Side of Brick and Mortar: The Impact of Brand-Related User-Generated Content on Different Consumer Typologies in Food Retailing.

Bettina Beurer-Zuellig, Michael Klaas

Proceedings of the 53rd Hawaii International Conference on System Sciences, 2020

2017

Deal or No Deal? - Asessing the Daily Deal Shopper.

Bettina Beurer-Zuellig, Roger Seiler

Proceedings of the 50th Hawaii International Conference on System Sciences, 2017

2008

Smartphones Enabling Mobile Collaboration.

Bettina Beurer-Zuellig, Miriam Meckel

Proceedings of the 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), 2008