Proceedings of the WSDM '22: The Fifteenth ACM International Conference on Web Search and Data Mining, Virtual Event / Tempe, AZ, USA, February 21, 2022

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising.

[BibT_eX]

[DOI]

Chao Wen

Proceedings of the WSDM '22: The Fifteenth ACM International Conference on Web Search and Data Mining, Virtual Event / Tempe, AZ, USA, February 21, 2022

Posterior Probability Matters: Doubly-Adaptive Calibration for Neural Predictions in Online Advertising.

[BibT_eX]

[DOI]

Proceedings of the SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11, 2022

Towards Personalized Bundle Creative Generation with Contrastive Non-Autoregressive Decoding.

[BibT_eX]

[DOI]

Proceedings of the SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11, 2022

Joint Optimization of Ad Ranking and Creative Selection.

[BibT_eX]

[DOI]

Proceedings of the SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11, 2022

Transform Cold-Start Users into Warm via Fused Behaviors in Large-Scale Recommendation.

[BibT_eX]

[DOI]

Proceedings of the SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11, 2022

Learning Disentangled Representations for Counterfactual Regression via Mutual Information Minimization.

[BibT_eX]

[DOI]

Proceedings of the SIGIR '22: The 45th International ACM SIGIR Conference on Research and Development in Information Retrieval, Madrid, Spain, July 11, 2022

APG: Adaptive Parameter Generation Network for Click-Through Rate Prediction.

[BibT_eX]

[DOI]

Proceedings of the Advances in Neural Information Processing Systems 35: Annual Conference on Neural Information Processing Systems 2022, 2022

GBA: A Tuning-free Approach to Switch between Synchronous and Asynchronous Training for Recommendation Models.

[BibT_eX]

[DOI]

Proceedings of the Advances in Neural Information Processing Systems 35: Annual Conference on Neural Information Processing Systems 2022, 2022

Sustainable Online Reinforcement Learning for Auto-bidding.

[BibT_eX]

[DOI]

Proceedings of the Advances in Neural Information Processing Systems 35: Annual Conference on Neural Information Processing Systems 2022, 2022

CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning.

[BibT_eX]

[DOI]

Proceedings of the 2022 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies: Industry Track, 2022

Adversarial Gradient Driven Exploration for Deep Click-Through Rate Prediction.

[BibT_eX]

[DOI]

Proceedings of the KDD '22: The 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, August 14, 2022

ROI-Constrained Bidding via Curriculum-Guided Bayesian Reinforcement Learning.

[BibT_eX]

[DOI]

Proceedings of the KDD '22: The 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, August 14, 2022

Pretraining Representations of Multi-modal Multi-query E-commerce Search.

[BibT_eX]

[DOI]

Proceedings of the KDD '22: The 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, August 14, 2022

EXTR: Click-Through Rate Prediction with Externalities in E-Commerce Sponsored Search.

[BibT_eX]

[DOI]

Proceedings of the KDD '22: The 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, August 14, 2022

PICASSO: Unleashing the Potential of GPU-centric Training for Wide-and-deep Recommender Systems.

[BibT_eX]

[DOI]

Proceedings of the 38th IEEE International Conference on Data Engineering, 2022

AMCAD: Adaptive Mixed-Curvature Representation based Advertisement Retrieval System.

[BibT_eX]

[DOI]

Proceedings of the 38th IEEE International Conference on Data Engineering, 2022

Towards Understanding the Overfitting Phenomenon of Deep Click-Through Rate Models.

[BibT_eX]

[DOI]

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, 2022

KEEP: An Industrial Pre-Training Framework for Online Recommendation via Knowledge Extraction and Plugging.

[BibT_eX]

[DOI]

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, 2022

Graph-based Weakly Supervised Framework for Semantic Relevance Learning in E-commerce.

[BibT_eX]

[DOI]

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, 2022

AdaSparse: Learning Adaptively Sparse Structures for Multi-Domain Click-Through Rate Prediction.

[BibT_eX]

[DOI]

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, 2022

Visual Encoding and Debiasing for CTR Prediction.

[BibT_eX]

[DOI]

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, 2022

STARDOM: Semantic Aware Deep Hierarchical Forecasting Model for Search Traffic Prediction.

[BibT_eX]

[DOI]

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, 2022

Adaptive Domain Interest Network for Multi-domain Recommendation.

[BibT_eX]

[DOI]

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, 2022

Hierarchically Constrained Adaptive Ad Exposure in Feeds.

[BibT_eX]

[DOI]

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, 2022

Approximate Nearest Neighbor Search under Neural Similarity Metric for Large-Scale Recommendation.

[BibT_eX]

[DOI]

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, 2022

2021

Towards a Better Tradeoff between Effectiveness and Efficiency in Pre-Ranking: A Learnable Feature Selection based Approach.

[BibT_eX]

[DOI]

Proceedings of the SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, 2021

Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction.

[BibT_eX]

[DOI]

Proceedings of the SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, 2021

Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search.

[BibT_eX]

[DOI]

Proceedings of the KDD '21: The 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, 2021

Learning Effective and Efficient Embedding via an Adaptively-Masked Twins-based Layer.

[BibT_eX]

[DOI]

Proceedings of the CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1, 2021

Binary Code based Hash Embedding for Web-scale Applications.

[BibT_eX]

[DOI]

Proceedings of the CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1, 2021

SMAD: Scalable Multi-view Ad Retrieval System for E-Commerce Sponsored Search.

[BibT_eX]

[DOI]

Proceedings of the CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1, 2021

AutoHERI: Automated Hierarchical Representation Integration for Post-Click Conversion Rate Estimation.

[BibT_eX]

[DOI]

Proceedings of the CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1, 2021

Heterogeneous Graph Neural Networks for Large-Scale Bid Keyword Matching.

[BibT_eX]

[DOI]

Proceedings of the CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1, 2021

2020

Cross-Graph Convolution Learning for Large-Scale Text-Picture Shopping Guide in E-Commerce Search.

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[DOI]

Proceedings of the 36th IEEE International Conference on Data Engineering, 2020