Bochen Du

According to our database¹, Bochen Du authored at least 2 papers between 2022 and 2023.

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2023

A Study of the Impact of Metaverse Marketing Characteristics on Consumers' Purchase Intention.

[BibT_eX]

[DOI]

Proceedings of the Digitalization and Management Innovation II, 2023

2022

The Theoretical Basis and Landing Strategy of the Metaverse Business Model.

[BibT_eX]

[DOI]

Proceedings of the Digitalization and Management Innovation, 2022