Carmela Peñalba-Aguirrezabalaga

According to our database, Carmela Peñalba-Aguirrezabalaga authored at least 2 papers between 2021 and 2022.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2022

Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance.

Josune Sáenz, Ana Ortiz de Guinea, Carmela Peñalba-Aguirrezabalaga

Inf. Manag., 2022

2021

Putting knowledge to work: the combined role of marketing and sales employees' knowledge and motivation to produce superior customer experiences.

Carmela Peñalba-Aguirrezabalaga, Josune Sáenz, Paavo Ritala, Mika Vanhala

J. Knowl. Manag., 2021