Chunliu Gu

According to our database, Chunliu Gu authored at least 2 papers between 2023 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Can Anthropomorphism Gain an Advantage? The Impact of Virtual Idols' Anthropomorphism on Follower Recognition and Engagement.

Jieyu Qiu, Tianmei Wang, Chunliu Gu, Yaoyao Li

Proceedings of the E-Business. Generative Artificial Intelligence and Management Transformation, 2025

2023

Role of Channel Characteristics of the New Retail Model on Brand Loyalty.

Chunliu Gu, Tianmei Wang

Proceedings of the E-Business. Digital Empowerment for an Intelligent Future, 2023