Claire Q. Bi

According to our database, Claire Q. Bi authored at least 2 papers in 2022.

Collaborative distances:

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2022

Influencer Marketing and Commercialization of Social Media Platforms: How Do Consumers React to Blurred-boundary Advertisements?

Yixin Zhang, Libo Liu, Claire Q. Bi

Proceedings of the 26th Pacific Asia Conference on Information Systems, 2022

From fame to fortune: Influencer entrepreneurship in a digital age.

Claire Q. Bi, Libo Liu

Proceedings of the 26th Pacific Asia Conference on Information Systems, 2022