Cynthia Cryder

According to our database, Cynthia Cryder authored at least 1 paper in 2016.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2016

Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment.

Yanwen Wang, Michael Lewis, Cynthia Cryder, Jim Sprigg

Mark. Sci., 2016