Denish Shah

According to our database, Denish Shah authored at least 1 paper in 2011.

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2011

Practice Prize Paper - Uncovering <i>Implicit</i> Consumer Needs for Determining <i>Explicit</i> Product Positioning: Growing Prudential Annuities' Variable Annuity Sales.

V. Kumar, Denish Shah

Mark. Sci., 2011