Eva Ascarza

According to our database¹, Eva Ascarza authored at least 3 papers between 2013 and 2024.

Collaborative distances:

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PhD thesis

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2024

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals.

[BibT_eX]

[DOI]

Mark. Sci., 2024

2018

Some Customers Would Rather Leave Without Saying Goodbye.

[BibT_eX]

[DOI]

Mark. Sci., 2018

2013

A Joint Model of Usage and Churn in Contractual Settings.

[BibT_eX]

[DOI]

Mark. Sci., 2013