Farrah Arif

According to our database¹, Farrah Arif authored at least 2 papers in 2022.

Collaborative distances:

Dijkstra number² of six.
Erdős number³ of six.

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Bibliography

2022

Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era.

[BibT_eX]

[DOI]

Abdul Waheed

Nargis Afzal

Muhammad Faisal Shahzad

Farrah Arif

Muhammad Usman

Yasir Rashid

Int. J. Online Mark., 2022

Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love.

[BibT_eX]

[DOI]

Int. J. Inf. Syst. Chang. Manag., 2022

Farrah Arif

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