Gonzalo R. Llanos-Herrera

Orcid: 0000-0002-2516-3549

According to our database¹, Gonzalo R. Llanos-Herrera authored at least 2 papers between 2019 and 2026.

Collaborative distances:

Timeline

Book In proceedings Article PhD thesis Dataset Other

2026

Are customers naturally attracted to brands? A core social motives scale for measuring brand engagement.

[DOI]

Kybernetes, 2026

2019

Overview of brand personality research with bibliometric indicators.

[DOI]

Kybernetes, 2019