Guiyang Xiong

According to our database, Guiyang Xiong authored at least 5 papers between 2014 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2024

Evaluating multimedia advertising campaign effectiveness.

Pengyuan Wang, Guiyang Xiong, Will Wei Sun, Jian Yang

Decis. Support Syst., 2024

2022

Retargeting Ads for Shopping Cart Recovery: Online Field Experiments.

Takeshi Moriguchi, Guiyang Xiong, Xueming Luo

Proceedings of the 43rd International Conference on Information Systems, 2022

2019

Frontiers: Asymmetric Effects of Recreational Cannabis Legalization.

Pengyuan Wang, Guiyang Xiong, Jian Yang

Mark. Sci., 2019

Try It On! Contingency Effects of Virtual Fitting Rooms.

Shuai Yang, Guiyang Xiong

J. Manag. Inf. Syst., 2019

2014

Prerelease Buzz Evolution Patterns and New Product Performance.

Guiyang Xiong, Sundar Bharadwaj

Mark. Sci., 2014