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Guo-Ruei Huang

Orcid: 0009-0009-9762-9174

According to our database1, Guo-Ruei Huang authored at least 2 papers between 2024 and 2025.

Collaborative distances:
  • Dijkstra number2 of six.
  • Erdős number3 of five.

Timeline

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Links

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Bibliography

2025
Emotional Engagement Wins. The Study of Cultural Differences in Consumers' Engagement of Z Generation Toward Anthropomorphic Characters of Mobile Banking.
[BibTeX]
[DOI]
Guo-Ruei Huang
,
Tseng-Ping Chiu
Proceedings of the Cross-Cultural Design, 2025

2024
What is Priming You in APP? The Study of Cultural Difference in Consumers' Self-construction and Perception by Exploring the Splash Screen Design for Mobile Banking Apps.
[BibTeX]
[DOI]
Guo-Ruei Huang
,
Tseng-Ping Chiu
Proceedings of the Cross-Cultural Design, 2024


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