Hataipat Phungpumkaew

According to our database, Hataipat Phungpumkaew authored at least 2 papers in 2025.

Collaborative distances:

• Dijkstra number of seven.
• Erdős number of seven.

2025

Crafting Digital Pathways: The Interplay of Social Media Adoption and MSME Performance in Indonesia's Fashion Sector.

Desma Mastintianto, Eva Meutia, Lianna Wijaya, Kah Choon Ng, Hataipat Phungpumkaew

Int. J. Asian Bus. Inf. Manag., 2025

From Conversations to Conversions: The Role of AI-Enhanced Chatbots in Shaping Satisfaction and Fostering Loyalty in E-Commerce.

Tirta Kusuma, Kalam Adi Giri Wicaksono, Kharismayani Devi Sihombing, Lianna Wijaya, Hataipat Phungpumkaew

Proceedings of the 17th International Conference on Knowledge and Smart Technology, 2025