Honghong Huo

According to our database, Honghong Huo authored at least 3 papers between 2018 and 2026.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2026

How social cues mitigate advertising intrusiveness on social media: Heterogeneous cues, mechanisms, and conditions.

Honghong Huo, Jiahui Mo, Qingfei Min, Yulin Fang

Decis. Support Syst., 2026

2021

Social media advertising reactance model: a theoretical review.

Honghong Huo, Zhiyong Liu, Qingfei Min

Internet Res., 2021

2018

Social Cues in SNS Advertising.

Honghong Huo, Zilong Liu, Qingfei Min, Shiyao Liu

Proceedings of the 22nd Pacific Asia Conference on Information Systems, 2018