Juan Pablo Mora-López

Orcid: 0000-0001-7280-8234

According to our database¹, Juan Pablo Mora-López authored at least 2 papers between 2025 and 2026.

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Book In proceedings Article PhD thesis Dataset Other

2026

Unveiling the Generative AI boom: what hype metrics reveal for digital business and E-commerce.

[DOI]

Electron. Commer. Res., April, 2026

2025

From Hype to Judgment: Reassessing the Gartner Cycle for Decision-Making in the Age of Generative AI.

[DOI]

Proceedings of the Decision Sciences, 2025