Ken Roberts

According to our database, Ken Roberts authored at least 2 papers between 2011 and 2015.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2015

Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia.

Ken Roberts, John H. Roberts, Peter J. Danaher, Rohan Raghavan

Mark. Sci., 2015

2011

Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways.

Peter J. Danaher, John H. Roberts, Ken Roberts, Alan Simpson

Mark. Sci., 2011