Lei Zhang

Orcid: 0000-0002-6434-2849

Affiliations:

According to our database¹, Lei Zhang authored at least 2 papers between 2022 and 2024.

Collaborative distances:

Timeline

Book

In proceedings

Article

PhD thesis

Dataset

Other

2024

CausalMMM: Learning Causal Structure for Marketing Mix Modeling.

[BibT_eX]

[DOI]

Proceedings of the 17th ACM International Conference on Web Search and Data Mining, 2024

2022

CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution.

[BibT_eX]

[DOI]

Proceedings of the KDD '22: The 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, August 14, 2022