Li Li

According to our database, Li Li authored at least 14 papers between 2014 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

Bilateral Pricing of Ride-Hailing Platforms Considering Cross-Group Network Effect and Congestion Effect.

Jing Li, Hongfu Huang, Li Li, Jieyu Wu

J. Theor. Appl. Electron. Commer. Res., 2023

Who can profit from personalised pricing - supplier, retailers, or consumers?

Biao Ma, Li Li

Int. J. Netw. Virtual Organisations, 2023

2022

How Does Consumer Privacy Affect Personalized Pricing? Analysis Based on Intertemporal Dynamic Game Model.

Biao Ma, Xuefen Wang, Li Li

J. Circuits Syst. Comput., 2022

Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing.

Li Li, Xiaotong Li, Wenmin Qi, Yue Zhang, Wensheng Yang

Electron. Commer. Res., 2022

2020

Effects of network externalities on user loyalty to online B2B platforms: an empirical study.

Yonghua Cen, Li Li

J. Enterp. Inf. Manag., 2020

2019

Platform Discount Deciding, Seller Pricing and Advertising Investment in the Shopping Festival Based on Two-Sided Market Theory.

Hua Zhang, Li Li, Xiang He, Xingzhen Zhu

Proceedings of the Smart Business: Technology and Data Enabled Innovative Business Models and Practices, 2019

Social Media or Website? Research on Online Advertising Type Based on Evolutionary Game.

Xiang He, Li Li, Hua Zhang, Xingzhen Zhu

Proceedings of the Smart Business: Technology and Data Enabled Innovative Business Models and Practices, 2019

2018

Research on Spillover Effect of Paid Search Advertising Channels.

Chaofan Yang, Li Li, Ruibo Yao

Proceedings of the 17th Wuhan International Conference on E-Business, 2018

Consumer Coupon Redemption Behavior Prediction on B2C E-commerce.

Wenmin Qi, Li Li, Ruibo Yao

Proceedings of the 17th Wuhan International Conference on E-Business, 2018

Measurement on Short-term Effect and Purchase Conversion Mechanism of Online Advertising.

Weiwei Liao, Li Li, Ruibo Yao

Proceedings of the 17th Wuhan International Conference on E-Business, 2018

2017

Strategic IT investment in B2B e-commerce platform on user loyalty: considering variable investment cost.

Li Zhu, Li Li, Yue Zhang, Qiaosheng Shi

Int. J. Netw. Virtual Organisations, 2017

2015

Empirical research on the impact of network externalities on online loyalty in B2B platforms.

Li Li, Xiaoli Wu, Yue Zhang, Jie Zhao

Int. J. Netw. Virtual Organisations, 2015

2014

Dual-channel pricing strategies for small and medium-sized enterprises.

Li Li, Jie He, Qiaosheng Shi

Int. J. Serv. Technol. Manag., 2014

Enhancing User Loyalty through Network Externality: An Empirical Study on B2B Platform.

Li Li, Jie Zhao, Jie He, Ruibo Yao

Proceedings of the Thirteenth Wuhan International Conference on E-Business, 2014