M. Dolores Merino

Orcid: 0000-0001-9971-2742

According to our database¹, M. Dolores Merino authored at least 1 paper in 2021.

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2021

Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames.

[DOI]

J. Theor. Appl. Electron. Commer. Res., 2021