Macarena Estevez

According to our database, Macarena Estevez authored at least 1 paper in 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

A Primer on Out-of-the-Box AI Marketing Mix Models.

Macarena Estevez, María Teresa Ballestar, Jorge Sainz

IEEE Trans. Engineering Management, 2025