Manuela López

According to our database, Manuela López authored at least 11 papers between 2014 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Factors that drive market share and the oligopolistic character of cross-border B2C e-commerce: an agent-based scenario-analysis approach.

Oswaldo Terán, Paul Leger, Manuela López

Simul., 2025

In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement.

Ahmad Aljarah, Blend Ibrahim, Manuela López

Internet Res., 2025

2023

Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach.

Oswaldo Terán, Paul Leger, Manuela López

J. Simulation, November, 2023

The Effect of Message Repetition on Information Diffusion on Twitter: An Agent-Based Approach.

Manuela López, Carmen Hidalgo-Alcázar, Paul Leger

IEEE Trans. Prof. Commun., June, 2023

2020

Intentional vs. unintentional influences of social media friends.

Maria Sicilia, Mariola Palazon, Manuela López

Electron. Commer. Res. Appl., 2020

2019

Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust.

Yusimi Rodriguez-Ricardo, Maria Sicilia, Manuela López

J. Theor. Appl. Electron. Commer. Res., 2019

2018

Using an agent-based model to measure the message repetition effect on Twitter.

Paul Leger, Carmen Hidalgo-Alcázar, Manuela López

Proceedings of the 33rd Annual ACM Symposium on Applied Computing, 2018

2017

"Click like if you like it": the effect of directional posts on social network sites.

Manuela López, Maria Sicilia, Peeter W. J. Verlegh

Online Inf. Rev., 2017

Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness.

Manuela López, Maria Sicilia, Alberto Alejandro Moyeda-Carabaza

Internet Res., 2017

2015

An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns.

Paul Leger, Manuela López, Carmen Hidalgo-Alcázar, Hiroaki Fukuda

Proceedings of the BICT 2015, 2015

2014

Determinants of E-WOM Influence: The Role of Consumers' Internet Experience.

Manuela López, Maria Sicilia

J. Theor. Appl. Electron. Commer. Res., 2014