Maohong Liu

According to our database, Maohong Liu authored at least 3 papers between 2018 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2020

What Drives Sustainable Brand Awareness: Exploring the Cognitive Symmetry between Brand Strategy and Consumer Brand Knowledge.

Xuan Gong, Changzheng Wang, Yi Yan, Maohong Liu, Rizwan Ali

Symmetry, 2020

2019

The Influence of Community Structure on the Diffusion of Knowledge - A View Based on Market Segmentation.

Shiyong Zheng, Maohong Liu, Jin-de Huang

Int. J. Emerg. Technol. Learn., 2019

2018

How the founders' social capital affects the success of open-source projects: A resource-based view of project teams.

Lu Wang, Minxue Huang, Maohong Liu

Electron. Commer. Res. Appl., 2018