Marion Banz

According to our database, Marion Banz authored at least 1 paper in 2016.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2016

More fans at any cost? Analysing the economic effects of the ratio of fans to non-fans in a customer portfolio considering electronic word of mouth.

Marion Banz, Laura Grosswiele, Johannes Huber, Florian Probst

J. Decis. Syst., 2016