Marion Garaus

According to our database, Marion Garaus authored at least 6 papers between 2018 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

The impact of corporate sustainability performance on advertising efficiency.

Karl Weinmayer, Marion Garaus, Udo Wagner

OR Spectr., March, 2024

Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit.

Christian Garaus, Marion Garaus, Udo Wagner

IEEE Trans. Engineering Management, 2024

2023

When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude.

Elisabeth Wolfsteiner, Marion Garaus

Telematics Informatics, June, 2023

Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity.

Horst Treiblmaier, Marion Garaus

Int. J. Inf. Manag., 2023

2018

Confusion in internet retailing: causes and consequences.

Marion Garaus

Internet Res., 2018

Research Directions for Digital Signage Systems in Retail.

Christine Bauer, Marion Garaus, Christine Strauss, Udo Wagner

Proceedings of the 9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2018) / The 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2018) / Affiliated Workshops, 2018