Mathupayas Thongmak
Orcid: 0000-0001-9064-2071
According to our database1,
Mathupayas Thongmak
authored at least 31 papers
between 2002 and 2025.
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Bibliography
2025
J. Inf. Sci., 2025
2024
Comput. Hum. Behav., March, 2024
Does first impression count? A look at Indiegogo campaigns on the 'Explore All Projects' page.
Int. J. Electron. Bus., 2024
2023
Thai Commercial Banks on Twitter: Mining Intents, Communication Strategies, and Customer Engagement.
Int. J. Asian Bus. Inf. Manag., 2023
2022
A mediation-moderation framework of consumers' intention to participate in crowdfunding.
Proceedings of the International Conference on Electronic Business, 2022
Proceedings of the International Conference on Electronic Business, 2022
2021
The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention.
Proceedings of the 27th Americas Conference on Information Systems, 2021
2020
The Antecedents of Search Performance: Information/ Knowledge Seeking for Task Completion.
Int. J. Knowl. Manag., 2020
2019
The student experience of student-centered learning methods: Comparing gamification and flipped classroom.
Educ. Inf., 2019
The Effects of Consumer Interests in Top Box Office Movies in Thailand: evidence from the pre-during-post-peak periods.
Proceedings of the 13th International Conference on Research Challenges in Information Science, 2019
Gratifications and Credibility Judgment of Online Information for Task Completion - A Comparison of Students and Workers.
Proceedings of the 32nd Bled eConference: Humanizing Technology for a Sustainable Society, 2019
2018
The Use of Gamification in an Introductory MIS Course: the Views of Game Participants and Game Conductors.
Proceedings of the Information Systems Development: Designing Digitalization, 2018
Raising Students' Cognitive Engagement Intention in a Preliminary IS Course Using Gamification.
Proceedings of the Research and Practical Issues of Enterprise Information Systems, 2018
2017
Proceedings of the 26th International Conference on World Wide Web Companion, 2017
How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages? - Drivers and Outcomes.
Proceedings of the E-Business and Telecommunications - 14th International Joint Conference, 2017
Consumer Awareness and Interactions in Online Brand Community - Antecedents and Consequences.
Proceedings of the 14th International Joint Conference on e-Business and Telecommunications (ICETE 2017), 2017
2016
Comparing Intention and Behavior: Characteristics of Valuable Information and Information Verification.
Proceedings of the 2016 IEEE 14th Intl Conf on Dependable, 2016
2015
Proceedings of the 19th Pacific Asia Conference on Information Systems, 2015
Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information.
Proceedings of the Business Information Systems - 18th International Conference, 2015
The influence of 4Ps and system quality on perceived quality after mobile instant messaging usage.
Proceedings of the 12th IEEE/ACS International Conference of Computer Systems and Applications, 2015
2014
Proceedings of the UKAIS 2014, 2014
2013
Int. J. Inf. Technol. Syst. Approach, 2013
Understanding Why Youths Love Facebook: Integrating Maslow's Hierarchy Of Needs And Uses And Gratifications.
Proceedings of the UKAIS 2013, 2013
2012
Proceedings of the 20th European Conference on Information Systems, 2012
2011
J. Comput. Inf. Syst., 2011
Proceedings of the Digital Information and Communication Technology and Its Applications, 2011
Proceedings of the A Renaissance of Information Technology for Sustainability and Global Competitiveness. 17th Americas Conference on Information Systems, 2011
2009
Int. J. Softw. Eng. Knowl. Eng., 2009
2008
Checking Design Heuristics Violations for Aspect-Oriented Software and Object-Oriented Software.
Proceedings of the 17th International Conference on Software Engineering and Data Engineering (SEDE-2008), June 30, 2008
2003
Predicting Faulty Classes Using Design Metrics with Discriminant Analysis.
Proceedings of the International Conference on Software Engineering Research and Practice, 2003
2002
Proceedings of the 9th Asia-Pacific Software Engineering Conference (APSEC 2002), 2002