Nimet Uray

Orcid: 0000-0003-2285-1845

According to our database¹, Nimet Uray authored at least 3 papers between 2014 and 2025.

Collaborative distances:

Dijkstra number² of five.
Erdős number³ of five.

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Bibliography

2025

A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity.

[BibT_eX]

[DOI]

Bus. Process. Manag. J., 2025

2021

How to Engage Consumers through Effective Social Media Use - Guidelines for Consumer Goods Companies from an Emerging Market.

[BibT_eX]

[DOI]

Gokhan Aydin

Nimet Uray

Gökhan Silahtaroglu

J. Theor. Appl. Electron. Commer. Res., 2021

2014

Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model.

[BibT_eX]

[DOI]

Eur. J. Oper. Res., 2014

Nimet Uray

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