Norzalita Abd Aziz

According to our database, Norzalita Abd Aziz authored at least 7 papers between 2006 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Impact of AI on Customer Experience in Video Streaming Services: A Focus on Personalization and Trust.

Saif Ahmed, Norzalita Abd Aziz

Int. J. Hum. Comput. Interact., June, 2025

Dynamic capabilities in action: the synergy of big data analytics, supply chain ambidexterity, green supply chain and firm performance.

Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Qing Yang, Norzalita Abd Aziz

J. Enterp. Inf. Manag., 2025

Deciphering International Students' Choices: Push-Pull Dynamics and Necessary Condition Analysis in Malaysian University Selection.

Norzalita Abd Aziz, Saif Ahmed, Rasheedul Haque, Sayeeduz Zafar Qazi, Abdul Rahman Bin S. Senathirajah

Int. J. Knowl. Manag., 2025

2024

The impact of big data analytics on innovation capability and sustainability performance of hotels: evidence from an emerging economy.

Norzalita Abd Aziz, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Farzana Naznen

J. Enterp. Inf. Manag., 2024

Examining the relationship between big data analytics capabilities and organizational ambidexterity in the Malaysian banking sector.

Norzalita Abd Aziz, Fei Long

Frontiers Big Data, 2024

2023

How CSR influences young Chinese consumers' purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism.

Fei Long, Miraj Ahmed Bhuiyan, Muhammad Khalilur Rahman, Norzalita Abd Aziz

Kybernetes, 2023

2006

The Influence of Travel Web Sites Effectiveness on Intrinsic and Extrinsic Motivations: Malaysian Travellers' Perspective.

Norzalita Abd Aziz, Ainin Sulaiman, Ghazali Musa

Proceedings of the Pacific Asia Conference on Information Systems, 2006