Paul E. Green

According to our database, Paul E. Green authored at least 5 papers between 1993 and 2006.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2006

A tactical model for resource allocation and its application to advertising budgeting.

Abba M. Krieger, Paul E. Green

Eur. J. Oper. Res., 2006

2002

A decision support model for selecting product/service benefit positionings.

Abba M. Krieger, Paul E. Green

Eur. J. Oper. Res., 2002

2001

Thirty Years of Conjoint Analysis: Reflections and Prospects.

Paul E. Green, Abba M. Krieger, Yoram Wind

Interfaces, 2001

K-modes Clustering.

Anil Chaturvedi, Paul E. Green, J. Douglas Carroll

J. Classif., 2001

1993

Chapter 10 Conjoint analysis with product-positioning applications.

Paul E. Green, Abba M. Krieger

Proceedings of the Marketing, 1993